About.

Hello, my name is Catherine. I am a curious person and love nature. This personality motivates me to continue studying. I officially study design management (focused on sustainable design strategy), digital experience, forest therapy, music and a little bit of psychology.

Being an Explorer.

I have a diverse background. I worked with communities, customers, workmates, stakeholders, and the business by applying empathy, research and analysis to define the root cause and understand our needs. Initiate more inclusive and empathetic experiences in our lives.

Few years ago, one of my most important family members was confirmed with a chronic disease. I worked flexibly to take care her and finally, she left me unexpectedly in 2022. She's my life coach, called Peanut Candy, a 17.3-year-old doggie. Since then I embarked on a journey to explore my life.

Diverse Background

My work experience with different industries in the past

Digital design & experience (Commercial)
  • Abbott Laboratories
  • Brother Hong Kong
  • Hantec Group
  • King Parrot Group
  • Manulife
  • Nippon Paint
  • Parsons Music
  • QBE Insurance
  • Sharp Corporation
  • Store Friendly
  • Sun Hung Kai Properties
  • Swire Properties
Digital design & experience (Others)
  • Caritas Hong Kong
  • Chinese YMCA of Hong Kong
  • Hong Kong Computer Society
  • Leisure and Cultural Services Department
  • Oxfam Hong Kong
  • The Hong Kong Academy for Performing Arts
  • Tung Wah Group of Hospitals
Sustainable design event & workshops
  • CreateHK
  • CUHK Jockey Club Museum of Climate Change
  • Fashion Revolution in Taiwan
  • Hong Kong Design Institute
  • Millennium City
  • Prudential
  • Shenzhen International Cultural Industries Fair
  • The Hong Kong Polytechnic University
  • VeggiWorld Hong Kong
Sustainability related sharing
  • Global Source - Cool Design Gallery
  • King George V School
  • Radio Boardcast 881903 - When I Was Young I Listen To The Radio
  • RTHK AM621 - CIBS
  • RTHK 31 - 830
  • THEi
  • TVB - Big City Shop
  • ViuTV - VIEW

Sustainability work partnerships & collaborations

  • Animals Asia
  • Christian Family Service Centre
  • Hong Kong Dog Rescue
  • Hong Kong Rabbit Society
  • People for the Ethical Treatment of Animals

Other design services
  • Hong Kong Piano Music Association
  • Pricerite
  • SKII
  • Universal Music Hong Kong

Skills and experience.

Social Entrepreneurship Sustainable Design Strategy Digital Design & Experience Stakeholders' and vendors' Management Research & Analysis Business Development Speaking and Writing Project Planning & Budgeting Team Management Brand Development Communication & Organization Event Coordinating